![]() By Leah Caro, President, Bronxville Chamber of Commerce Saturday, November 30 is Small Business Saturday, and your chance to make a big difference. From 12:00 to 7:00 pm, shoppers will enjoy FREE street parking, courtesy of Admiral Real Estate on Bronxville’s east side, and Joseph Houlihan of Houlihan & O’Malley on Bronxville’s west side (look for the bagged meters!) According to Bronxville Chamber of Commerce Executive Director Shannon Gangemi, the benefits of patronizing local, small merchants are multi-faceted. “Obviously shopping at our local merchants benefits their businesses, but what it brings to the shoppers is a sense of community pride, knowing that they are in a sense “giving back” to the Village that they call home.” And let’s not forget the theory of The Multiplier Effect of Local Independent Businesses. This economic theory holds that shopping local has a Direct Impact on local business with money going to their bottom line, an Indirect Impact as business to business dollars circulate locally, and Induced Impact as consumers (employees, owners, and others) spend additional money in the local economy. Chamber of Commerce President Leah Caro couldn’t agree more! Shopping local keeps Bronxville thriving, with a vibrancy that so many other downtowns are losing. Leah reminds us, “it’s not enough to say we love Bronxville because of its charming business district, we all need to support it and contribute to it. Shopping local uses less gas than driving to the big malls – it’s “going green” at a hyper-local level.” Another huge plus, as noted by Joe Houlihan, “It’s not unusual to run into friends and neighbors while shopping or dining in Bronxville. All of our lives are so busy. It’s an opportunity to catch up and reconnect. It sure beats shopping online. ” In addition to the myriad retail shops in Bronxville, there are restaurants and bars, movies, and a vast array of services. A full list of Bronxville Chamber of Commerce members can be found online at www.bronxvillechamber.com. Make a point of getting out on Saturday, November 30 to Shop Local, Shop Bronxville, and support the “home team.”
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